Privacy Policy

This policy explains how The Lead Standard LLC collects, uses, stores, and protects information across all of our websites and portfolio services.

Last updated: March 3, 2026

Who We Are

The Lead Standard LLC (“Company,” “we,” “our,” or “us”) is a Florida-registered limited liability company that operates a portfolio of technology platforms, including LeedAgent (leedagent.com) and FireGlue (fireglue.com). This Privacy Policy applies to all websites, applications, and services operated by The Lead Standard LLC and its portfolio brands.

Information We Collect

Information You Provide

  • Contact Information: Name, email address, phone number, and company name submitted through contact forms, account registration, or other interactions.
  • Account Data: Login credentials, profile information, and preferences when you create an account on any of our platforms.
  • Communication Data: Messages you send us through contact forms, email, or support channels.
  • Payment Information: Billing details processed through Stripe. We do not store credit card numbers on our servers.
  • SMS Consent Data: Your mobile phone number and a record of your opt-in consent (including date, time, method, and the disclosure language presented).

Information Collected Automatically

  • Usage Data: Pages visited, features used, and interaction patterns.
  • Device Information: Browser type, operating system, screen resolution, and device identifiers.
  • Network Information: IP address, referring URL, and general geolocation (city/region level).

Information We Do Not Collect

  • Protected Health Information (PHI): We do not collect, store, or process health information as defined under HIPAA.
  • Social Security Numbers: We do not collect SSNs or government identification numbers.

How We Use Your Information

  • Provide, maintain, and improve our services and platforms.
  • Respond to inquiries, support requests, and communications.
  • Process payments and manage subscriptions.
  • Send SMS messages to contacts who have explicitly opted in, including service notifications, appointment reminders, and follow-up communications.
  • Send transactional emails related to your account and services.
  • Detect, prevent, and investigate security incidents, fraud, and abuse.
  • Comply with legal obligations and enforce our Terms of Service.
  • Analyze aggregated usage patterns to improve user experience.

SMS / Text Messaging

If you opt in to receive text messages from us, the following applies:

  • We only send SMS messages to individuals who have provided prior express written consent.
  • Message frequency varies depending on your account activity and service usage.
  • Message and data rates may apply. Please check with your mobile carrier for details.
  • You can opt out at any time by replying STOP to any message you receive. You will receive a confirmation and no further messages will be sent.
  • For help, reply HELP to any message, or contact us at privacy@theleadstandard.com.
  • Consent to receive text messages is not a condition of purchase or use of any service.
  • We do not sell, rent, or share your phone number or SMS opt-in data with third parties for their marketing purposes.
  • Phone numbers collected for SMS are used solely for the messaging purposes described at the time of opt-in.

For complete details, see our A2P 10DLC Compliance page.

Data Sharing & Third Parties

We do not sell personal information. We do not sell, rent, or share phone numbers or SMS opt-in consent data with third parties for their marketing purposes. We may share limited data with the following categories of service providers who process it on our behalf under contract:

  • SMS Delivery: Twilio — for reliable message delivery and phone number management.
  • Email Delivery: Mailgun / SendGrid — for transactional and service-related emails.
  • Payment Processing: Stripe — for subscription billing (PCI DSS Level 1 certified).
  • AI Services: OpenAI — for AI-powered platform features. Data sent to AI providers is limited to the minimum required and is not used for model training.
  • Hosting: Dedicated infrastructure providers for server hosting and network services.

We may also disclose information when required by law, in response to valid legal process, or to protect the rights, property, or safety of our company, users, or the public.

Cookies & Tracking Technologies

We use strictly necessary cookies to maintain session state and site security. We may use analytics tools to measure aggregated, anonymized usage patterns. You can adjust your browser settings to refuse cookies, but doing so may limit some site functionality.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically:

  • Account data: Retained for the duration of your account and for a reasonable period after deletion for backup and legal compliance.
  • SMS consent records: Retained for the duration of the messaging relationship and for a minimum of 5 years thereafter for regulatory compliance.
  • Contact form submissions: Retained for up to 3 years unless a longer retention is required by law.
  • Usage and analytics data: Retained in aggregated, anonymized form indefinitely.

Data Security

We implement commercially reasonable technical and organizational measures to protect your information, including:

  • TLS 1.2+ encryption on all data in transit.
  • Encryption of sensitive credentials at rest.
  • Role-based access controls and two-factor authentication.
  • Regular security assessments and software updates.
  • Automated monitoring and intrusion detection.

While we take reasonable steps to protect your data, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

Your Rights & Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete information.
  • Deletion: Request deletion of your personal information, subject to legal retention requirements.
  • Opt-Out of Marketing: Unsubscribe from marketing emails via the link in any email, or opt out of SMS by replying STOP.
  • Do Not Sell (CCPA/CPRA): We do not sell personal information. If you are a California resident, you have the right to request disclosure of categories and specific pieces of personal information collected.

To exercise any of these rights, contact us at privacy@theleadstandard.com. We will respond to verified requests within 45 days.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email or prominent notice on our website. The “Last Updated” date at the top of this page indicates when the policy was last revised. Your continued use of our services after changes are posted constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or our data practices, contact us: