Compliance-First Operations
Every product is built with regulatory compliance as a foundation — TCPA, A2P 10DLC, CAN-SPAM, and data protection standards are embedded into our development process.
Technology Holding Company
The Lead StandardBuilding and operating compliant software platforms
The Lead Standard LLC is a Florida-based technology holding company. We build, operate, and govern a portfolio of software platforms with a focus on regulatory compliance, operational quality, and long-term value creation.
How We Operate
We prioritize operational integrity and regulatory compliance over speed. Every portfolio brand benefits from shared governance, infrastructure, and compliance standards.
Shared Infrastructure
Centralized authentication, billing, security monitoring, and governance reduce operational risk and improve reliability across all portfolio brands.
Long-Term Stewardship
We operate with a long-term ownership mindset, investing in durable software assets with stable governance and measured capital allocation.
Portfolio
Operating brands and internal platforms under The Lead Standard umbrella.
LeedAgent
SaaS Platformleedagent.com
All-in-one CRM, website builder, and automation platform for insurance and real estate professionals. Includes SMS messaging to leads and clients with full TCPA-compliant opt-in, powered by our A2P 10DLC registered campaigns.
FireGlue
Internal Infrastructurefireglue.com
Internal platform services powering authentication, billing, and shared infrastructure across our portfolio.
Governance & Compliance
As the parent entity, The Lead Standard maintains compliance across all operations.
TCPA
SMS consent compliance
A2P 10DLC
Carrier registration
CAN-SPAM
Email compliance
PCI DSS
Payment security via Stripe
SMS Communications
The Lead Standard LLC sends SMS messages to end users through its portfolio platform LeedAgent (powered by LeedCRM). These messages include appointment reminders, lead follow-ups, and informational updates sent on behalf of businesses that use our platform.
Opt-In & Consent
All SMS recipients provide prior express written consent through a TCPA-compliant web-based opt-in form before receiving any messages. Each opt-in page clearly identifies the business, discloses message frequency and data rates, and requires an active consent checkbox. Consent is not a condition of purchase.
Opt-Out & Help
Recipients can reply STOP at any time to unsubscribe from SMS messages. Reply HELP for assistance. Message and data rates may apply. Message frequency varies. Carriers are not liable for delayed or undelivered messages.
For full details, see our Terms of Service and Privacy Policy.
Partnerships, Legal & Corporate Inquiries
For strategic relationships, legal matters, compliance questions, or portfolio-level inquiries, contact our team and we will route your request to the appropriate operator.
Contact The Lead Standard